Laura Ashley Joy of Primrose perfume bottle and packaging on a beige background
Laura Ashley 'oy of Primrose perfume bottle and packaging on a beige background
Joy of primrose Perfume bottle with gold cap on a white background
Joy of Primrose fragrance by Laura Ashley parfum bottle held in hand
Model wearing Joy of Primrose fragrance by Laura Ashley parfum
Joy of Primrose fragrance by Laura Ashley parfum with floral bow
Joy of Primrose

Joy of Primrose

Joy of Primrose

Parfum

4.6
Rated 4.6 out of 5 stars
57 Reviews

A bright, uplifting burst of dainty blossoms captures the carefree spirit of new beginnings and sunny days filled with hope.

Top Notes: Yellow Tangerine*, Bergamot* & Neroli
Heart Notes: Mimosa, Jasmine & Honey
Base Notes: Tonka Bean*, Vanilla

*Natural Raw Materials

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A bright, uplifting burst of dainty blossoms captures the carefree spirit of new beginnings and sunny days filled with hope.

Top Notes: Yellow Tangerine*, Bergamot* & Neroli
Heart Notes: Mimosa, Jasmine & Honey
Base Notes: Tonka Bean*, Vanilla

*Natural Raw Materials

A bright, uplifting burst of dainty blossoms captures the carefree spirit of new beginnings and sunny days filled with hope.

Top Notes: Yellow Tangerine*, Bergamot* & Neroli
Heart Notes: Mimosa, Jasmine & Honey
Base Notes: Tonka Bean*, Vanilla

*Natural Raw Materials

View the full product

Made in the UK

4.6
Rated 4.6 out of 5 stars
Based on 57 reviews
93%would recommend this product
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57 reviews
  • RD Profile picture for Rebecca D.google logo
    Rebecca D.
    Verified Reviewer
    1 month ago
    Rated 1 out of 5 stars
    Disappointing

    I was excited for this perfume based on its description however after receiving it and using it a few times, I find it…lacklustre. There is nothing unique about the scent, in fact it smells like a high street store’s perfume (that you can buy for a fraction of the cost), it dries down down to a soapy-floral scent and then vanishes within an hour. I was hoping for something bright and sunny, but this smelt dated and sad.

    Laura Ashley Beauty
    1 month ago

    Hi Rebecca,
    Thank you for sharing your honest feedback. We’re sorry to hear that the fragrance didn’t live up to your expectations. We appreciate that scent and its dry-down can be experienced very differently from person to person. Your feedback is really valuable to us. If you’d like, we’d be happy to send you samples of some of the other scents in the range, in the hope that you might find one that’s more suited to you. Please reach out to us at hello@lauraashleybeauty.com and we’d be delighted to arrange this for you.
    Thank you,
    Laura Ashley Parfum Team

  • A
    AnantaA
    3 months ago
    Rated 5 out of 5 stars
    Bright and Uplifting

    Lovely perfume that matches the summer vibe. I really loved how bright and uplifting scent it has got and lasts longer. Comes in a stylish packaging which is a bonus.

  • P
    PennyH
    3 months ago
    Rated 3 out of 5 stars
    Gorgeous, soft & delicate

    A gorgeous, soft & delicate scent. Beautifully fresh for summer and the bottle is stunning. I wouldn’t say it’s the longest lasting perfume I have used but the scent itself is perfect.

  • C
    CharmaneB
    3 months ago
    Rated 5 out of 5 stars
    The smell is very fresh and floral

    The design of the bottle is very classic and cute.

    The perfume smells floral and fresh and lingers for ages after. Can smell on me the next days. I would recommended this and buy again. Smells expensive.

  • K
    KristinaT
    3 months ago
    Rated 5 out of 5 stars
    Laura Ashley Joy of Primrose

    Summer vibes!

    My first Laura Ashley Parfum- made in UK.

    Amazing bottle, lovley ribbon, bottles lid on magnet. 100ml- perfect size.

    You of primrose - fresh floral scent.

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